B.Voc (Bachelor of Vocation) is a skill-oriented undergraduate program that focuses on practical training. This specialization combines Artificial Intelligence (AI), Digital Marketing strategies, and E-Commerce management, preparing students for careers in the modern digital economy.

The B.Voc program is typically 3 years, divided into six semesters. However, students can exit with:

• Diploma after 1 year

• Advanced Diploma after 2 years

• Degree after 3 years

• Students who have completed 10+2 (any stream) from a recognized board.

• Basic computer knowledge is helpful but not mandatory.

• Some colleges may conduct entrance tests or interviews.

The curriculum usually includes:

• Basics of Artificial Intelligence & Machine Learning

• Digital Marketing Fundamentals (SEO, SEM, Social Media, Email Marketing, Content Marketing)

• E-Commerce Platforms & Tools (Shopify, WooCommerce, Amazon, Flipkart)

• Data Analytics & Marketing Automation

• Web Development & UI/UX Basics

• Consumer Behavior & Online Branding

• Entrepreneurship & Start-up Management

• Internship / On-the-job Training

• Running and optimizing online marketing campaigns

• Using AI tools for targeted ads, customer insights, and chatbots

• Building and managing e-commerce stores

• Content creation, SEO, and social media strategies

• Data-driven decision-making

• Entrepreneurial and freelancing skills

Graduates can work in roles such as:

• Digital Marketing Specialist

• E-Commerce Manager

• SEO/SEM Analyst

• Social Media Strategist

• AI Marketing Analyst

• Content & Brand Manager

• Entrepreneur / Freelancer (start your own online business)

• Freshers: ₹4–6 LPA

• With experience or specialization: ₹7–15 LPA

• Freelancers/Entrepreneurs: Earnings vary based on projects and business success.

Yes, the B.Voc model emphasizes hands-on learning. Students get internships, live projects, and training with real digital marketing tools and e-commerce platforms, making them job-ready.

Yes, graduates can pursue:

• MBA in Marketing, E-Commerce, or Business Analytics

• M.Voc in related fields

• Professional certifications (Google, Meta, HubSpot, Amazon, etc.)

• Skill-based with practical exposure

• Multiple exit options (Diploma/Advanced Diploma/Degree)

• Industry tie-ups for training & placement

• Focus on future-driven areas like AI, automation, and digital business

You need to upload the following documents (each under 500 KB):

• ✅ 10th Marksheet

• ✅ 12th Marksheet

• ✅ Aadhaar Card (Front & Back)

• ✅ Passport-size Photograph

• ✅ Signature (Scanned from Paper)

• ✅ ABC ID (Mandatory)

Note: Only Marksheet, Certificate, and Aadhaar Card can be uploaded in multiple files.

• ABC ID (Academic Bank of Credits ID) is a unique ID issued by UGC to store your academic credits digitally.

• It is mandatory for admission.

• You will receive your University LMS login credentials.

• Then you need to pay the course fee.

• After payment, you can start your classes.

The program is a UGC-approved regular B.Voc degree in:

• Artificial Intelligence

• Digital Marketing

• E-Commerce

It is offered by Mangalayatan University, in collaboration with Digital Guru Rajeev.

• Duration: 3 years (6 semesters)

• Fee per semester: ₹32,025

• Total fee for 3 years: ₹1,92,150 (all inclusive)

• Offline: At Ganga Market, Shivpuri, Behind A.N. College, Patna – 800023

• Online: Through LMS login with laptop & internet

  • Recorded classes

  • Live sessions

  • WhatsApp & call support

  • AI tools login support

Online Semester exam will be conducted as per the university guidelines with DGR